Based on your answers to the questionnaire, you most closely resemble survey respondents within the Enterpriser typology group. This does not mean that you necessarily fit every group characteristic or agree with the group on all issues.
Enterprisers represent 9 percent of the American public, and 10 percent of registered voters.
Basic Description As in previous studies conducted in 1987, 1994 and 1999, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Enterprisers are also the strongest backers of an assertive foreign policy, which includes nearly unanimous support for the war in Iraq and strong support for such anti-terrorism efforts as the Patriot Act.
Defining Values Assertive on foreign policy and patriotic; anti-regulation and pro-business; very little support for government help to the poor; strong belief that individuals are responsible for their own well being. Conservative on social issues such as gay marriage, but not much more religious than the nation as a whole.
Very satisfied with personal financial situation.
Who They Are Predominantly white (91%), male (76%) and financially well-off (62% have household incomes of at least $50,000, compared with 40% nationwide). Nearly half (46%) have a college degree, and 77% are married. Nearly a quarter (23%) are themselves military veterans. Only 10% are under age 30.
Lifestyle Notes 59% report having a gun in their homes; 53% trade stocks and bonds in the stock market, and 30% are small business owners – all of which are the highest percentages among typology groups. 48% attend church weekly; 36% attend bible study or prayer group meetings.
2004 ElectionBush 92%, Kerry 1%. Bush’s most reliable supporters (just 4% of Enterprisers did not vote)
Party ID 81% Republican, 18% Independent/No Preference, 1% Democrat (98% Rep/LeanRep)
Media UseEnterprisers follow news about government and politics more closely than any other group, and exhibit the most knowledge about world affairs. The Fox News Channel is their primary source of news (46% cite it as a main source) followed by newspapers (42%) radio (31%) and the internet (26%).
Note: All descriptions and percentages are based on the national sample of adults surveyed by telephone in December. Based on your answers to the survey questions, you most closely resemble survey respondents within this group, even though you may differ significantly on one or more issues or traits.